For analyzing the competitors, the basic approach involves- data collection, it’s interpretation, and formulation of the plans. An online marketer has an advantage over their offline counterparts as they can get the data required for the competitive analysis with more ease. Competitive intelligence should be implemented for projecting the future goals, evaluating the performance on regular intervals and taking necessary actions to overcome the hurdles.

Implementing competitive intelligence online includes the following:
- Competitive Mapping
Mapping your competitors help you excel and achieve authority in your niche market. It’s important to understand the competitive framework. It ‘s role is to present data in such a manner that an online marketer can compare the website across various criteria, effortlessly.

- Data acquisition
Internet can be the best medium to dig out the most relevant data required for competitive intelligence. However the accuracy of data will differ from one source to another. You may take the help of credible third party experts such as Hitwise, ComScore , Compete , Quantcast, Semrush etc.

- Data assimilation
Data thus gathered from various sources mentioned above needs to be interpreted and represented in such a manner that it can be used for providing actionable information. Mentioned below are a few ways in which this could be accomplished:
1. First of all you need to identify the big players and the level of competition which you may face. It is the basic and vital step in studying competitive and for planning future projections.
2. Research says that 80-85% of traffic comes from search engines. Mapping your competitors’ traffic would play a significant role in search engine marketing and deciding whether your optimisation efforts are effective or not.
3. Knowledge of the referral traffic for your competitors may help you to generate additional source of traffic generation. You should also have the knowledge of the visitor behavior who are coming on to your site on daily basis. All these information can be obtained by incorporating a web analytic tool in the website.
4. Segregating the traffic sources by media mix is essential and can be used for comparison. This helps in improvement and generating traffic avenues.
5. Segmenting the visitors on the basis of age, demography, interest, income, lifestyle etc. can help you in understanding the behavior of your targeted segment.
6. Mapping the keywords which your competitors are targeting can help you to generate more avenues of classified traffic.

Integrating a Search site to your website is a very simple task. There are various online sources that provide free installation of search site box. All the installation information is given on these credible sources. Website having a search site box installed helps I the following:

• Improving customer retention.
• Improving customer service.
• Increasing Online sales.
• Quick indexing.
• Increase branding.
• Enhancing results presentation via XML results.
• Improving conversions on your site.

The main aim of installing a search site box in a website is that it make the website incorporated with all the necessary features that help in facilitating the brand loyalty, user satisfaction and as a result increase the probability of getting more conversions. Another major benefits of installing a search site box is that it reduces the time, cost and effort of an customer care executive in handling all the queries of the clients